When I took over the activewear line I had no prior experience. I learned screen printing, wash treatments, developing ribbing & trims, successfully putting together the line in time for the next market while still fully executing the development of my own  division. The success of this 1st market resulted in expanding the category to include “elevated fashion active.”

Active + Athleisure

category designer

Design & Fit, Wash Treatments, Screen Printing, Graphic Design Direction, Trim Development

scope of work